Dropshipping in underserved markets like South Africa presents unique challenges. Lengthy shipping times, limited local suppliers, and consumer trust issues hinder growth. Entrepreneurs aiming to scale must navigate a retail ecosystem marred by logistical inefficiencies and weak digital payment adoption. Without solving these problems, entering such markets risks wasted efforts and lost opportunities.

Launching an e-commerce store is no small feat, but common pitfalls can derail success. From choosing the wrong platform to ignoring SEO tactics, missteps in strategy, design, or customer experience lead to lost sales and wasted resources. Many businesses fail to recognize these issues early, compounding inefficiencies over time. Avoid starting on the wrong foot—understanding the risks is critical.